Eti Burçak & WWF - TV commercial
For Eti Burçak (the Turkish Nabisco) and the World Wildlife Fund I directed a commercial to create awareness for farmers to not over-irrigate their land. Because of lack of knowledge and a technical disadvantage a lot of Turkish farmes lost parts of their crops.
The commercial tried to direct them to a website (with an impossible URL) where they could learn more about the proper way to irrigate their land.
Client: Eti Burçak & WWF
Production Company: Interfilm Istanbul
Producent: Bahadır Arliel
Executive Producers: Levend Çağıl & Recep Duraklar
Director: Bas Dumoulin
Director of Photography: Uğur İçbak
Sound mixing: Suat Onur Ayas
Post Production: Özgür Yiğit for ABT Istanbul
Color Grading: Jano Fekete
Director's Assistant: Ali Can Zeren
Editing: Burç Alataş
Before - After
Since the commercial was to be broadcast before the harvesting season, it could only be done digitally. We built a small wheat field in a green screen studio and the majority of the elements came together in post production. Below you'll find a shot by shot breakdown.