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ZeKUR Health Insurance 2015

Ever end of the year, Dutch insurance companies compete for new clients. Studio MiNSK, Conclusion Digital and ZeKUR / Univé hired me to direct their health insurance commercial, tag-ons and preroll for 2015. It became a fun and distinctive production.

After evaluation, ZeKUR's brand awareness - because of the success of the commercial - rose from 40% to 70%! (source: Memo2 campaign tracker)

Credits:

Client: ZeKUR / Univé

Agency: Conclusion Digital

Creation: Sander Appel for Conclusion Digital

Responsible at ZeKUR: Annemieke Schepers & Corina Vermeulen

Production Company: Studio MiNSK

Actrice: Dewi Reijs

Director: Bas Dumoulin

Executive Producer: Rachel Franke

Director of Photography: Rick David

Gaffer: Daan de Boer

Grip & Camera Assistant: Kira Falticeanu

Sound Recordist: Gerard Verwiel

Mak-up: Ellen van Exter & Ingrid Kippuw (assistant)

Stylist: Ramona Marroquin Hawley

Sound Mixer: Stephan Bakker - M-OST

Color Grading: Jef Grosveld

Technical support: Ramon de Jong - Filmdoc

Casting Agency: Sandra Borgman - Borgman & Augustinus

Props Design: Berd Visscher - De Man met de Hamer

 

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